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Google AdWords Fundamentals Google Adword Advertising Fundamentals Dumps in PDF

Free Google Google Adword Advertising Fundamentals Real Questions (page: 7)

Google Adword Advertising Fundamentals PDF — 225 Questions

Juan is the SEO Manager for his company and he's creating a Google AdWords campaign. Juan is trying to determine how Google positions ads on the page of search listings. Which one of the following is the correct explanation of how Google positions advertisements?

  1. Ads are positioned on pages based on their Ad Rank, which is a combination of Juan's bid and a quality assurance metric called Performance Score.
  2. Ads are positioned on pages based on their Ad Rank, which is a combination of Juan's bid and a relevancy metric called Relevant Score.
  3. Ads are positioned on pages based on their Conversion Rank, which is a combination of Juan's bid and a quality assurance metric called Relevancy Score.
  4. Ads are positioned on pages based on their Ad Rank, which is a combination of Juan's bid and a relevancy metric called Quality Score.

Answer(s): D



Seth has created an image advertisement for his client. After a week of creating the ad, Seth now wants to create a report for the image ad. Where can Seth create the image ad report?

  1. Sign into Google AdWords, Reports tab, Statistics, Create Report, Ad Performance, Image Ads.
  2. Sign into Google AdWords, Statistics, Create Report, Ad Performance, Image Ads.
  3. Sign into Google AdWords, Ad Performance, Reports tab, Statistics, Create Report, Image Ads.
  4. Sign into Google AdWords, Ad Performance, Image Ads, Create Report.

Answer(s): A



You have created an ad campaign for your company that sells business cards online. You want to target specific types of Websites in the Google Content Network. How can you choose what types of Websites your business card advertisement will appear on?

  1. You can choose where you ad will appear by using the managed placement options for the Google Content Network.
  2. The keywords you select for your ad will determine where your advertisement will appear within the Google Content Network.
  3. Google uses automatic placements for all Content Network, but you can ad negative keywords to avoid certain Website content.
  4. The Google Content Network does not allow you to choose the sites your ad will appear. All placements are automatic.

Answer(s): A



You would like to edit your Google AdWords account to change the alerts you receive from Google.
You do not want to receive any alerts on your mobile phone. How can you change this setting?

  1. All Google AdWords alerts are delivered online through the Google AdWords Account snapshot page.
  2. Google AdWords does not send alerts to mobile phones, only to users through Google email addresses.
  3. Within Google AdWords click My Account, Account Preferences, and then Notification Preferences to change the communication settings.
  4. Within Google AdWords click My Account, Account Preferences, and then Communication Preferences to change the Notification settings.

Answer(s): C



Henry is managing a Google AdWords campaign for his client that has a pet shop. The client is located in Bloomington, Indiana and wants to specifically target people within 40 miles on Bloomington. How can Henry best set these specifications for the Pet Shop?

  1. Henry can do this through the Custom tab of the Locations and Languages section of the ad campaign.
  2. Henry can do this through the Custom tab of the Locations and Demographics section of the ad campaign.
  3. Henry can do this through the Custom tab of the Locations, Languages, and Demographics section of the ad campaign.
  4. Henry can do this through the Locale tab of the Locations section of the ad campaign.

Answer(s): C



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