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Google AdWords Fundamentals Google Adword Advertising Fundamentals Dumps in PDF

Free Google Google Adword Advertising Fundamentals Real Questions (page: 18)

Google Adword Advertising Fundamentals PDF — 225 Questions

Consider an advertiser that is trying to sell more coffee beans. The advertiser has identified keywords for the ad groups: gourmet coffee beans, organic coffee beans, and French roast beans.
Which keyword wouldn't be a good choice to include in the ad group gourmet coffee beans?

  1. Gourmet coffee
  2. French roast coffee beans
  3. Gourmet coffee beans
  4. Specialty coffee

Answer(s): B



When you create a new ad group in Google AdWords you have to name the ad group, create the ad, and then what other action?

  1. Define the timeframe the ad should run within.
  2. Define the budget.
  3. Define the campaign the ad group belongs to.
  4. Define the keywords.

Answer(s): D



Halli wants a way to manage her multiple Google AdWords accounts. She wants to perform searches across campaigns, make multiple changes, and send her proposed changes to her clients before actually posting the changes in Google AdWords. How can Halli best accomplish these goals?

  1. Halli can create proposed changes in the My Client Center for review by her clients before posting them.
  2. Halli can download the ad statistics, keywords, and campaign events and perform the work offline in an Excel spreadsheet.
  3. Halli can use the AdWords Editor application to edit offline and then later post her changes.
  4. Halli can use the Google AdWords API to create her own application to accomplish her goals.

Answer(s): C



Gary is curious about creating a Google AdWords campaign. Gary mainly wants to people to click on his ad and arrive at his site. Which type of bidding should Gary choose?

  1. Directive bidding
  2. CPA bidding
  3. CPM bidding
  4. Automatic bidding

Answer(s): D



Gary works for an SEO company and he manages Google AdWords for multiple clients. Gary would like to manage all of his clients' Google AdWords activity in one central location. Can Gary do this in Google?

  1. Yes, Gary can use the My Client Center in AdWords to manage multiple accounts.
  2. No, each account user must have a username and password.
  3. Yes, Gary can use the Multiple Client HQ in AdWords to manage multiple clients.
  4. No, Google discourages companies from allowing other entities manage their online presence.

Answer(s): A



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