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Google Ads Video Professional Assessment Google-Ads-Video Dumps in PDF

Free Google Google-Ads-Video Real Questions (page: 8)

Google-Ads-Video PDF — 50 Questions

A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale.

Which of the following creative best practices should they implement to encourage consumer interaction?

  1. Reach a broad audience with Dynamic video ads.
  2. Link your Google Ads account to your Google Merchant Center account.
  3. Have a clear call-to-action such as "Learn more."
  4. Add location extensions to focus on selected geographic locations.

Answer(s): C



You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases.

What conversion tracking best practice should you follow to make sure you accurately measure conversions?

  1. You should send a survey to existing customers asking about their checkout experience
  2. You should extend the conversion window to be longer
  3. You should ask store visitors where they heard about your company
  4. You should compare video ad interactions against the timing of completed sales

Answer(s): B



A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget.

What action would you recommend next to grow conversion volume?

  1. Engage with website visitors by adding the Life Events audience type
  2. Remove audience restrictions with run of network targeting
  3. Re-engage with existing customers by adding Custom Audiences.
  4. Add Demographics Audiences to re-engage with existing customers.

Answer(s): B



A business owner wants to measure the unique reach and frequency in their awareness Video campaign.

What insight will they glean?

  1. They'll get to see the terms people were searching for when seeing their ads
  2. They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.
  3. They'll see how many ads served to how people and how many times, across devices and formats.
  4. They'll measure lift and ad recall metrics, which arc closer to marketing goals than traditional metrics like clicks and impressions

Answer(s): C



Which of the following accurately describes a primary benefit of Video action campaigns?

  1. They expand campaigns to run on more places, on and off YouTube. and drive more conversion* while still optimizing for the lowest CPV
  2. They expand campaigns to run on more places, on and off You Tube, and drive more conversions while still optimizing for the lowest CPA
  3. They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPV.
  4. They simplify campaigns to run on only on You tube and drive more conversions while stilt optimizing for the lowest CPA

Answer(s): B



The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website.

What actions should they take to achieve their goal?

  1. Teal multiple variants of their ads, and make sure they're at least 10 seconds long
  2. Use only one version of their ad, and make sure it's at least 10 seconds long.
  3. Use only one version of their ad, and make ante its less than 10 seconds long
  4. Test multiple variants of their ads, and make sure they're less than 10 seconds long

Answer(s): A



After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective.

What other action should the restaurant take to make sure their campaign is effective?

  1. They should use the contact form to ask where potential customers learned about the restaurant.
  2. They should ask their customers whether they've seen the videos
  3. They should enable Google Ads conversion tracking.
  4. They should cross-check their ad schedule against when they received leads

Answer(s): D



A company is looking to grow consideration of their products in their potential customers' purchase cycles.

Why is a Google Video campaign an appropriate method to meet their goals?

  1. Because online video lets consumers quickly compare similar businesses at once.
  2. Because online video lets consumers browse large product and service inventories they may want to purchase form.
  3. Because consumers use online video for information gathering before making a purchase
  4. Because consumers use online video to seek out the best deals on specific products and services.

Answer(s): C



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