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Google ADWORDS-FUNDAMENTALS Exam (page: 1)
Google AdWords Fundamentals
Updated on: 11-Aug-2025

Viewing Page 1 of 43
ADWORDS-FUNDAMENTALS PDF 225 Questions

Frank is managing a Google AdWords ad group for his travel agency. Frank wants to make certain that his ad appears in Google when someone searches for Montana cabin rentals. Which one ofthe following matching options would ensure that Frank's ad would appear when this exact phrase exclusively is used?

  1. [Montana cabin rentals]
  2. "Montana cabin rentals"
  3. -Montana cabin rentals
  4. Montana cabin rentals

Answer(s): A



Amy is new to Google AdWords and she's curious about the policies Google requires for participants and their ads. Which one of the following is NOT of the Google AdWords policy categories?

  1. Link policies
  2. Editorial and format policies
  3. Image policies
  4. Content policies

Answer(s): C



What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising?

  1. ROI
  2. Sunk costs
  3. CTR
  4. CPM

Answer(s): A



Google uses multiple approaches, such as IP addressing, to determine the language and location of users searching for particular keywords. What term is given to the Google analysis of the search term, such as Tampa doctors, to determine where a user may be originating their search from?

  1. Google AdWords search analysis
  2. Qualitative analysis
  3. Quantitative analysis
  4. Query parsing

Answer(s): D



You have created four different ads for a client. The client is pleased, but wants to know how Google AdWords selects which sponsored links ad to display. How does Google AdWords chooses the ad to display?

  1. The AdWords system shows each ad once before rotating to the next ad.
  2. The manager of the ad must determine the order and frequency of the ad to be displayed.
  3. The AdWords system automatically rotates among the different ad variations and shows the better-performing variation more.
  4. The AdWords system shows each ad for 100 impressions and then rotates to the next ad.

Answer(s): C



Viewing Page 1 of 43



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