Digital Marketing Institute Professional Diploma in Digital Marketing PDDM Exam Questions in PDF

Free Digital Marketing Institute PDDM Dumps Questions (page: 7)

Which series below reflects the Google AdWords account hierarchy? Choose one of the following:

  1. Account ­ Campaign ­ Ad Group ­ Ad
  2. Account ­ Ad Group ­ Campaign ­ Ad
  3. Ad Group ­ Campaign ­ Ad ­ Account
  4. Account ­ Ad Group ­ Ad ­ Campaign

Answer(s): A



You understand there is a valuable metric which measures the effectiveness of campaigns you run in relation to sales of different products. What is this called? Choose one of the following:

  1. Conversion rate
  2. Acquisition rate
  3. Conversion ratio
  4. Acquisition ratio

Answer(s): A



Which one of the following is a factor that does NOT impact the Quality Score within Google AdWords? Choose one from the following:

  1. Bid
  2. Relevance of ad
  3. Quality of landing page
  4. Geographic performance

Answer(s): A



What does the formula shown below calculate? Choose one of the following:
Exhibit:

  1. Click Through Rate
  2. Acquisition Quotient
  3. Cost Per Mille
  4. Unique User Rate

Answer(s): A



Where will you first click in the Google AdWords screen shown in order to begin adjusting the time of day targeting for your campaign?

  1. The answer is Exhibit B.

Answer(s): A



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