Digital Marketing Institute PDDM Exam (page: 4)
Digital Marketing Institute Professional Diploma in Digital Marketing
Updated on: 12-Feb-2026

Viewing Page 4 of 41

You recognize the importance of creating articles and blog posts to drive traffic to your website. What is this activity known as? Choose one of the following:

  1. Content link building
  2. Content updates
  3. Inbounding
  4. Link building

Answer(s): A



Your boss has asked you to evaluate the keywords currently in use for SEO, and compare them with the keywords used on the websites of your competitors. Which two dimensions will you concentrate on? Choose one of the following:
Exhibit:

  1. Traffic Volume and Ranking
  2. Position and Cost
  3. Inbound Links and Cost
  4. Position and Click-Through-Rate (CTR)

Answer(s): A



Which of the following will NOT adversely affect your link building efforts? Choose one of the following:

  1. Refreshing content
  2. Keyword stuffing
  3. Broken links
  4. Duplicate content

Answer(s): A



You understand that both for indexing with search engines and for user navigation, providing a clear navigation scheme is important. Which feature will help you do this? Choose one of the following:
Exhibit:

  1. Sitemap
  2. Navigation Bar
  3. Keyword Research Tool
  4. Breadcrumbs

Answer(s): A



What do Google Webmaster Tools allow website owners to see? Choose one of the following:
Exhibit:

  1. How a search engine interacts with the website.
  2. The most expensive keywords for the website.
  3. The keyword density on the website.
  4. The number of visitors to the website.

Answer(s): A



Viewing Page 4 of 41



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