CIW 1D0-623 Dumps PDF Free Download - Page: 6

QUESTION: 6

You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

Create compelling ads and promote well-received organic posts.
Evaluate the click through rates to your Web site.
Repeal the same posts over and over.
Address posts to the entire platform audience.

Answer(s): A

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QUESTION: 7

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

Cost per click
Conversion attribution
Total revenue earned
Click-through rates

Answer(s): D

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QUESTION: 8

A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?

Paid communication
Posted communication
Owned communication
Earned communication

Answer(s): C

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Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?

Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.

Answer(s): A

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QUESTION: 10

David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site. These policies provide
Davids organization the ability to collect and use data about the user, such as their interests. Which of the following would be an inappropriate use of this information'?

The owner of the site uses the contact information to sell them services from other companies he owns
The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities
The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors
The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community

Answer(s): A

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CIW Social Media Strategist 1D0-623 Dumps in PDF

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