AMA Professional Certified Marketer PCM Dumps in PDF

Free AMA PCM Real Questions (page: 57)

Calculate the return on marketing investment of a campaign that costs $10, 000 and delivers $45, 000 in incremental net profit.

  1. 1.5
  2. 2
  3. 2.5
  4. 3.5
  5. 4

Answer(s): D



_____________ occurs when the brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

  1. Brand dilution
  2. Line extension
  3. Rebranding
  4. Co-branding
  5. Brand association

Answer(s): A



Which of the following is true of low-involvement customers?

  1. They scrutinize an advertisement in a thorough manner.
  2. They pay more attention to quality.
  3. They process key elements of a message deeply.
  4. They are likely to have superficial impressions.
  5. They pay more attention to price.

Answer(s): D



_____________ are consumers who like to avoid change and rely on traditional products until they are no longer available.

  1. Early adopters
  2. Innovators
  3. Early majority
  4. Late majority
  5. Laggards

Answer(s): E



Which of the following is a source of internal information ?

  1. Books and magazines
  2. A person's knowledge
  3. Friends and family
  4. Financial reports
  5. Consumer reports

Answer(s): B



Share your comments for AMA PCM exam with other users:

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Nobody
8/30/2023 9:54:00 PM

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Salah
7/23/2023 9:46:00 AM

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peter parker
8/10/2023 10:59:00 AM

the exam is listed as 80 questions with a pass mark of 70%, how is your 50 questions related?

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7/13/2023 7:29:00 AM

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nspk
1/19/2024 12:53:00 AM

q 44. ans:- b (goto setup > order settings > select enable optional price books for orders) reference link --> https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/sfom_impl_b2b_b2b2c.pdf(decide whether you want to enable the optional price books feature. if so, select enable optional price books for orders. you can use orders in salesforce while managing price books in an external platform. if you’re using d2c commerce, you must select enable optional price books for orders.)

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Muhammad Rawish Siddiqui
12/2/2023 5:28:00 AM

"cost of replacing data if it were lost" is also correct.

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Anonymous
7/14/2023 3:17:00 AM

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Mukesh
7/10/2023 4:14:00 PM

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9/10/2023 12:02:00 PM

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ethiopia
8/2/2023 2:18:00 AM

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whoAreWeReally
12/19/2023 8:29:00 PM

took the test last week, i did have about 15 - 20 word for word from this site on the test. (only was able to cram 600 of the questions from this site so maybe more were there i didnt review) had 4 labs, bgp, lacp, vrf with tunnels and actually had to skip a lab due to time. lots of automation syntax questions.

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vs
9/2/2023 12:19:00 PM

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john adenu
11/14/2023 11:02:00 AM

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Osman
11/21/2023 2:27:00 PM

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Edward
9/13/2023 5:27:00 PM

question #50 and question #81 are exactly the same questions, azure site recovery provides________for virtual machines. the first says that it is fault tolerance is the answer and second says disater recovery. from my research, it says it should be disaster recovery. can anybody explain to me why? thank you

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Monti
5/24/2023 11:14:00 PM

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Anon
10/25/2023 10:48:00 PM

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PeterPan
10/18/2023 10:22:00 AM

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CW
7/11/2023 3:19:00 PM

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Chere
9/15/2023 4:21:00 AM

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