AMA Professional Certified Marketer PCM Dumps in PDF

Free AMA PCM Real Questions (page: 47)

Calculate the return on marketing investment of a campaign that costs $10, 000 and delivers $45, 000 in incremental net profit.

  1. 1.5
  2. 2
  3. 2.5
  4. 3.5
  5. 4

Answer(s): D



_____________ occurs when the brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

  1. Brand dilution
  2. Line extension
  3. Rebranding
  4. Co-branding
  5. Brand association

Answer(s): A



Which of the following is true of low-involvement customers?

  1. They scrutinize an advertisement in a thorough manner.
  2. They pay more attention to quality.
  3. They process key elements of a message deeply.
  4. They are likely to have superficial impressions.
  5. They pay more attention to price.

Answer(s): D



_____________ are consumers who like to avoid change and rely on traditional products until they are no longer available.

  1. Early adopters
  2. Innovators
  3. Early majority
  4. Late majority
  5. Laggards

Answer(s): E



Which of the following is a source of internal information ?

  1. Books and magazines
  2. A person's knowledge
  3. Friends and family
  4. Financial reports
  5. Consumer reports

Answer(s): B



Share your comments for AMA PCM exam with other users:

P
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1/15/2024 8:01:00 AM

in question 22, shouldnt be in the data (option a) layer?

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Ankit S
11/13/2023 3:58:00 AM

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JM
12/19/2023 2:23:00 PM

q252: dns poisoning is the correct answer, not locator redirection. beaconing is detected from a host. this indicates that the system has been infected with malware, which could be the source of local dns poisoning. location redirection works by either embedding the redirection in the original websites code or having a user click on a url that has an embedded redirect. since users at a different office are not getting redirected, it isnt an embedded redirection on the original website and since the user is manually typing in the url and not clicking a link, it isnt a modified link.

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12/12/2023 12:37:00 PM

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5/30/2023 2:40:00 AM

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Not Miguel
11/26/2023 9:43:00 PM

for this question - "which three type of basic patient or member information is displayed on the patient info component? (choose three.)", list of conditions is not displayed (it is displayed in patient card, not patient info). so should be thumbnail of chatter photo

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Andrus
12/17/2023 12:09:00 PM

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5/25/2023 8:43:00 AM

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12/22/2023 3:45:00 PM

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12/8/2023 6:12:00 PM

question # 208: failure logs is not an example of operational metadata.

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1/5/2024 4:47:00 AM

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7/13/2023 12:56:00 AM

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7/2/2023 11:40:00 AM

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