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AMA PCM Exam (page: 4)
AMA Professional Certified Marketer
Updated on: 25-Dec-2025

Viewing Page 4 of 65
PCM PDF 316 Questions

_____________ represent the collective conception of what communities find desirable, important and morally proper.

  1. Norms
  2. Values
  3. Morals
  4. Character traits
  5. Organizational cultures

Answer(s): B



Carnival Cruise Lines increased the price of its seven-day cruise package by 20 percent recently. If demand for its cruises is negatively elastic, which of the following is the likely outcome of the increase in price?

  1. The company will see an increase in customer bookings.
  2. The company's profit will decrease though its revenue will increase.
  3. The company will see a decrease in total revenue.
  4. There will be no change in the number of cruises booked.
  5. The company's total revenue will increase.

Answer(s): C



Which of the following statements is most characteristic of a firm that has a relational orientation?

  1. Improving sales techniques is the key to marketing success.
  2. A firm's success depends on producing goods as quickly as possible.
  3. Firms should focus on the value of each customer transaction rather than long-term sales.
  4. Marketers should focus on producing products and then creating customer needs for the products.
  5. Marketing success depends on building lifetime profitability from customers.

Answer(s): E



Quano Inc. decides to produce a 3D-display phone, Chel, which is a much-anticipated release. Most buyers are disappointed within a week because of heating issues. Quano announces immediately that it would replace the defective phones with a rectified model. The new Chel arrives two months later and has a few issues that are taken care of by a software upgrade. This prompts a flood of sales. After six months, Quano releases a new 3D-phone and drops the prices of Chel by over 40%. Jason who has been waiting for this opportunity buys a Chel immediately. In this scenario, Jason is one among the _____________.

  1. early adopters
  2. innovators
  3. early majority
  4. late majority
  5. laggards

Answer(s): D



Filz, a consumer electronics manufacturer, wants to produce a new line of eco-friendly ACs to tap into the segment of customers who make environmentally conscious decisions. It asks the R&D team to come up with a suitable technology to facilitate the production of eco-friendly ACs. Which of the following stages of product development has be exemplified in this scenario?

  1. Evaluation of results
  2. Idea generation
  3. Product development
  4. Market testing
  5. Concept testing

Answer(s): B



Viewing Page 4 of 65



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