AMA PCM Exam Questions in PDF and Online - Page: 4

QUESTION: 16

_____________ represent the collective conception of what communities find desirable, important and morally proper.

Norms
Values
Morals
Character traits
Organizational cultures

Answer(s): B

Carnival Cruise Lines increased the price of its seven-day cruise package by 20 percent recently. If demand for its cruises is negatively elastic, which of the following is the likely outcome of the increase in price?

The company will see an increase in customer bookings.
The company's profit will decrease though its revenue will increase.
The company will see a decrease in total revenue.
There will be no change in the number of cruises booked.
The company's total revenue will increase.

Answer(s): C

Reveal Solution Next Question

QUESTION: 18

Which of the following statements is most characteristic of a firm that has a relational orientation?

Improving sales techniques is the key to marketing success.
A firm's success depends on producing goods as quickly as possible.
Firms should focus on the value of each customer transaction rather than long-term sales.
Marketers should focus on producing products and then creating customer needs for the products.
Marketing success depends on building lifetime profitability from customers.

Answer(s): E

Reveal Solution Next Question

QUESTION: 19

Quano Inc. decides to produce a 3D-display phone, Chel, which is a much-anticipated release. Most buyers are disappointed within a week because of heating issues. Quano announces immediately that it would replace the defective phones with a rectified model. The new Chel arrives two months later and has a few issues that are taken care of by a software upgrade. This prompts a flood of sales. After six months, Quano releases a new 3D-phone and drops the prices of Chel by over 40%. Jason who has been waiting for this opportunity buys a Chel immediately. In this scenario, Jason is one among the _____________.

early adopters
innovators
early majority
late majority
laggards

Answer(s): D

Reveal Solution Next Question

QUESTION: 20

Filz, a consumer electronics manufacturer, wants to produce a new line of eco-friendly ACs to tap into the segment of customers who make environmentally conscious decisions. It asks the R&D team to come up with a suitable technology to facilitate the production of eco-friendly ACs. Which of the following stages of product development has be exemplified in this scenario?

Evaluation of results
Idea generation
Product development
Market testing
Concept testing

Answer(s): B

Reveal Solution Next Question

AMA Professional Certified Marketer PCM Exam Questions in PDF

Free AMA PCM Dumps Questions (page: 4)

QUESTION: 16

QUESTION: 17

QUESTION: 18

QUESTION: 19

QUESTION: 20