AMA Professional Certified Marketer PCM Dumps in PDF

Free AMA PCM Real Questions (page: 25)

Calculate the return on marketing investment of a campaign that costs $10, 000 and delivers $45, 000 in incremental net profit.

  1. 1.5
  2. 2
  3. 2.5
  4. 3.5
  5. 4

Answer(s): D



_____________ occurs when the brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

  1. Brand dilution
  2. Line extension
  3. Rebranding
  4. Co-branding
  5. Brand association

Answer(s): A



Which of the following is true of low-involvement customers?

  1. They scrutinize an advertisement in a thorough manner.
  2. They pay more attention to quality.
  3. They process key elements of a message deeply.
  4. They are likely to have superficial impressions.
  5. They pay more attention to price.

Answer(s): D



_____________ are consumers who like to avoid change and rely on traditional products until they are no longer available.

  1. Early adopters
  2. Innovators
  3. Early majority
  4. Late majority
  5. Laggards

Answer(s): E



Which of the following is a source of internal information ?

  1. Books and magazines
  2. A person's knowledge
  3. Friends and family
  4. Financial reports
  5. Consumer reports

Answer(s): B



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I
Irfan
11/25/2023 1:26:00 AM

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php
6/16/2023 12:49:00 AM

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Durga
6/23/2023 1:22:00 AM

hi can you please upload questions

J
JJ
5/28/2023 4:32:00 AM

please upload quetions

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Norris
1/3/2023 8:06:00 PM

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abuti
7/21/2023 6:10:00 PM

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7/5/2023 8:46:00 PM

questions appear contemporary.

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12/2/2023 6:31:00 AM

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11/20/2023 11:57:00 AM

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5/15/2023 5:38:00 AM

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7/17/2023 5:22:00 PM

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W
Wong
12/20/2023 11:34:00 AM

q10 - the answer should be a. if its c, the criteria will meet if either the prospect is not part of the suppression lists or if the job title contains vice president

D
david
12/12/2023 12:38:00 PM

this was on the exam as of 1211/2023

T
Tink
7/24/2023 9:23:00 AM

great for prep

J
Jaro
12/18/2023 3:12:00 PM

i think in question 7 the first answer should be power bi portal (not power bi)

9
9eagles
4/7/2023 10:04:00 AM

on question 10 and so far 2 wrong answers as evident in the included reference link.

T
Tai
8/28/2023 5:28:00 AM

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VoiceofMidnight
12/29/2023 4:48:00 PM

i passed!! ...but barely! got 728, but needed 720 to pass. the exam hit me with labs right out of the gate! then it went to multiple choice. protip: study the labs!

A
A K
8/3/2023 11:56:00 AM

correct answer for question 92 is c -aws shield

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Nitin Mindhe
11/27/2023 6:12:00 AM

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B
BailleyOne
11/22/2023 1:45:00 AM

explanations for the answers are to the point.

P
patel
10/25/2023 8:17:00 AM

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MortonG
10/19/2023 6:32:00 PM

question: 128 d is the wrong answer...should be c

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11/2/2023 3:15:00 AM

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12/14/2023 7:12:00 AM

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hello
10/31/2023 12:07:00 PM

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Matheus
9/3/2023 2:14:00 PM

just testing if the comments are real

Y
yenvti2@gmail.com
8/12/2023 7:56:00 PM

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M
Miguel
10/5/2023 12:16:00 PM

question 11: https://help.salesforce.com/s/articleview?id=sf.admin_lead_to_patient_setup_overview.htm&type=5

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Noushin
11/28/2023 4:52:00 PM

i think the answer to question 42 is b not c

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susan sandivore
8/28/2023 1:00:00 AM

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Aderonke
10/31/2023 12:51:00 AM

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Priscila
7/22/2022 9:59:00 AM

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suresh
12/16/2023 10:54:00 PM

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