Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)
Answer(s): A,D
In Adobe Target, at which point does a visitor qualify for an audience In reporting?
Answer(s): A
The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website. What should be the goal of the A/B test on the main website?
A media site wants to maximize static advertisement profits on the ads that ate shown at the top of their article pages. Which metric should they focus on improving?
A client is viewing an offer level report for an Automated Personalization activity. What does the clock icon indicate before the name of each offer?
Answer(s): B
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