Marketo Engage Professional Exam Questions PDF download

QUESTION: 6

A marketer is reviewing a Default Program with a channel of Telemarketing. In the Results section of the program Summary tab, there is a line which reads "Success: 52." What does this value represent?

52 people have been called by telemarketing agents and became members of this program.
52 people have been assigned a status marked as Success for this channel.
The Engagement Score of this program is 52

Answer(s): B

Explanation:

A Default Program is a type of program in Marketo Engage that allows you to track and measure the success of any marketing activity that is not covered by the other program types. A Channel is a category of marketing activities that share common characteristics, such as Email, Webinar, or Telemarketing.
A Status is a value that indicates the progress or outcome of a person's interaction with a program or a channel.
A Success is a status that signifies that a person has achieved the desired result or goal of a program or a channel.
The Results section of the program Summary tab shows the number of people who have reached each status and the number of people who have reached success for the program. Therefore, the value of "Success: 52" in the Results section of the program Summary tab means that 52 people have been assigned a status marked as Success for the channel of Telemarketing. This implies that these people have met the criteria or objectives defined by the marketer for the Telemarketing channel, such as booking a meeting, requesting a demo, or making a purchase.

Reference:

1: Create and measure a default program | Adobe Marketo Engage 2: [Channels and Tags | Adobe Marketo Engage] 3: [Program Statuses | Adobe Marketo Engage] 4: Change Program Success | Adobe Marketo Engage : [Program Summary Tab | Adobe Marketo Engage] : Activating Default Programs in Engagement Stream - Marketo : Channels and Tags | Adobe Marketo Engage :
Program Statuses | Adobe Marketo Engage : Program Summary Tab | Adobe Marketo Engage

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QUESTION: 7

Which type of A/B test would the marketer use to optimize their email's design to increase the email click rate?

Whole Email
Subject Line
Date/Time

Answer(s): A

Explanation:

To optimize the email's design to increase the email click rate, the marketer would use the whole email A/B test type.
A whole email A/B test allows the marketer to compare two completely different versions of an email, with different layouts, images, colors, fonts, and other design elements. The marketer can create two variants of the email and send them to a random sample of the audience. The performance of each variant is measured by the click rate, which is the percentage of recipients who clicked on any link in the email.
The variant with the higher click rate is the winner and can be sent to the rest of the audience or used as a template for future emails.
A whole email A/B test is useful for testing major changes in the email design that could have a significant impact on the click rate. It can also help the marketer discover the optimal combination of design elements that appeal to the audience and drive engagement.

Reference:

Use "Whole Email" A/B Testing
Optimize clickable elements with A/B testing email
Email Marketing A/B Testing: A Step-By-Step Guide [2024]

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QUESTION: 8

Which program types are available in Adobe Marketo Engage?

Drip, Event, Email Send, Default
Event, Engagement, Email, Default
Event, Nurture, Newsletter, Default

Answer(s): B

Explanation:

According to the Adobe Marketo Engage documentation, programs represent a single marketing initiative that contains all the assets and logic needed to execute and track it. There are four types of programs in Adobe Marketo Engage: Event, Engagement, Email, and Default.
Event programs are used for live or online events that have a specific time and date. They help coordinate, facilitate, and track the event activities and outcomes. Engagement programs are used for drip nurturing campaigns that send content to people at a set periodic schedule. They help deliver relevant and personalized messages to prospects and customers over time.
Email programs are used for one-time email blasts that have built-in features like A/B testing and Email Head Start. They help send targeted and timely emails to large audiences. Default programs are used for anything that is not an event, engagement, or email program. They can be customized for various use cases and scenarios. Therefore, the correct answer is B. Event, Engagement, Email, Default.

Reference:

1: Understanding Programs | Adobe Marketo Engage - Experience League

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QUESTION: 9

Which effect does a paused cadence have on a member of a live Engagement Program?

The paused member will be removed from the Engagement Program.
The paused member will not receive activated content in the next cast
The paused member will receive activated content in the next cast.

Answer(s): B

Explanation:

An Engagement Program is a type of campaign in Adobe Marketo Engage that allows you to send a series of content to a target audience over time.
A cast is the process of sending out content to the members of an Engagement Program. A cadence is the frequency and schedule of the casts. You can use the Change Engagement Program Cadence flow step to pause or resume a member of an Engagement Program.
When a member is paused, they will not receive any activated content in the next cast, even if they have not exhausted all the content in their stream.
When a member is resumed, they will start receiving content again from where they left off. Pausing a member will not remove them from the Engagement Program or affect their stream transition.

Reference:

1: [What is Adobe Marketo Engage?] 2: [Cast Content to People in an Engagement Program] 3: [Set the Cadence for an Engagement Program] 4: Pause People in an Engagement Program : https://experienceleague.adobe.com/docs/marketo/using/getting-started-with- marketo/what-is-adobe-marketo-engage.html?lang=en :
https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/drip- nurturing/using-engagement-programs/cast-content-to-people-in-an-engagement- program.html?lang=en : https://experienceleague.adobe.com/docs/marketo/using/product- docs/email-marketing/drip-nurturing/using-engagement-programs/set-the-cadence-for-an- engagement-program.html?lang=en

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QUESTION: 10

A marketer builds a Default Program containing a form and a local Adobe Marketo Engage landing page. A new person fills out this form.
What are two ways this action would affect the person in Adobe Marketo Engage? (Choose two.)

The person would be considered Anonymous in the Database,
This program would be set as acquiring the new person.
The person's communication preferences would be automatically set.
The person would become a member of the program.

Answer(s): B,D

Explanation:

A Default Program is a type of program that you can create to generate new names from a form and a local landing page.
When a new person fills out the form, they would become a member of the program. This means they would be added to the program's database and receive personalized communication and offers based on the program's criteria.
The person would also be considered not anonymous in the Database. This means their name and other attributes would be visible to you and your team, and you could track their interactions with the program and the campaign.

Reference:

Create and measure a default program
Leverage the flexibility of default programs
Get started with Adobe Marketo Engage program templates Create a Form

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Adobe Marketo Engage Professional AD0-E555 Dumps in PDF

Free Adobe AD0-E555 Real Questions (page: 11)

QUESTION: 6

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QUESTION: 7

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QUESTION: 8

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QUESTION: 9

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QUESTION: 10

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