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Adobe AD0-E452 Exam (page: 3)
Adobe Audience Manager Architect
Updated on: 12-Feb-2026

Viewing Page 3 of 18
AD0-E452 PDF 81 Questions

A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet. Which audience sharing approach should an architect recommend?

  1. Set up Cookie-type destination to track a website visitor's past activities.
  2. Set up URL type destination because it is quick and does not require enabling Marketplace.
  3. Set up Declared IDs export feed in AAM to share with the media partner.
  4. Set up Server-to-Server destination with the media partner's Audience Manager account.

Answer(s): D


Reference:

https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/addressable- audiences.html



An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog.
Which AAM capability should be recommended to help expand the customer base for this new product?

  1. Look-alike modeling
  2. Audience Lab
  3. CRM Data Onboarding
  4. Media suppression

Answer(s): C



An eCommerce client acquires Adobe Audience Manager as its DMP to personalize content areas on the landing page based on users' shopping history and ad impressions. The client currently uses

Adobe Experience Manager (AEM) for content management. Adobe Target for content personalization, and a non- Adobe Ad server.
Which integration approach is needed to meet these requirements?

  1. Real-Time Server-to-Server Integrations
  2. Pixels syncs to targeting systems
  3. Real-time calls using People core service
  4. Server-to-Server Batch Integrations

Answer(s): D


Reference:

https://www.adobe.com/content/dam/acom/au/marketing-cloud/playbook/Adobe-Audience- Manager.pdf (54)



A client notifies an architect that Declared ID sync is not working when a site visitor authenticates. The architect first checks the AAM Data Source to make sure it is set up properly.
· ID: 543213
· Integration Code: cust_id
· ID Type: Cross Device
· ID Definition: Person
· Data Source Settings (Inbound): Customer ID
After checking the debugging tool, the architect sees the below data points returned upon authenticating on site.
d_cid_ic: 2991c7a7-6fc74f-431jc12
d_jsonv: 1
d_ld_ts=1142144713051
d_mid: 16184299510823404650127548759430712925
Why is the Declared ID sync failing to working properly?

  1. The Data Source ID Type should be Cookie and not Cross-Device.
  2. The d_jsonv parameter should return a "0" value.
  3. The Experience Cloud ID is not enabled.
  4. The d_cid_ic parameter is missing the integration code.

Answer(s): D



A company is using Adobe Analytics, Adobe Audience Manager, and Adobe Target and has implemented the Experience Cloud Visitor ID Service. The client wants to customize website content using Adobe Target, based on first-party data including time on site. The company has asked their architect whether they should push segments to Adobe Target from Adobe Analytics or from Audience Manager.

What two requirements should the architect verify prior to making a recommendation? (Choose two.)

  1. Whether they need to stop targeting users when they fall out of the segment
  2. Tag management solution such as Adobe Launch deployed on the web property
  3. Acceptable latency between when site visitors qualify for the segment and are targeted
  4. Use cases the company has purchased from the Audience Marketplace
  5. Onboarding approach for CRM data and number of attributes onboarded

Answer(s): B,E



Viewing Page 3 of 18



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