Adobe AD0-E318 Exam (page: 2)
Adobe Campaign Classic Architect Master
Updated on: 31-Mar-2026

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An Architect on a new project needs to review the existing Campaign solution. The current solution sends emails, SMS, and Push messages.

The customer currently has a mobile application that sends approximately 500.000 Push messages an hour. The company wants to add another mobile application to alert customers about the start of upcoming television shows. Volume estimates for Push messages for the new application are approximately 1.5 million per hour.

What should the Architect focus on first for the new design?

  1. The Workflow that operates the push messaging activities
  2. The number of dedicated Push MTAs in the solution
  3. Whether any of the existing channels have overlapping deliveries planned
  4. The integration of the Push SDK into the mobile application

Answer(s): D



A company based in California with a local customer base regularly uses SMS as a contact channel.
The legal department requires the name standard message be sent to customer when they opt-out using a short code and to ensure they are excluded from any other contact. Which technique should the architect use?

  1. Activation SMS external’’ Connection settings’’ so that automatic short codes capability is working.
  2. Validation the use of the Extended Generic SMPP external account type and use the Automatic Reply capability
  3. Introduce a job a process all received Short codes and trigger automatic messages with Message center
  4. Update the existing technical processing short code replies automatically and set the Blacklist flag using an Update step.

Answer(s): A



A customer has the below requirements to handle un-subscriptions:

-Make the feature available for Push and Email channels
-Send a confirmation message to the recipient of the opt-out
-Be able to store subscription history

Which solution should be used?

  1. Information service with Customization Create a Service, set up a confirmation message and add customization to maintain history
  2. Manage Externally: A third-party consent management tool outside of Adobe Campaign.
  3. Customization Create new fields in Recipient schema, add new personalization blocks, and add workflows to handle un-subscriptions and history.
  4. Information Services: Create a service, set up a Confirmation message, and maintain history

Answer(s): C



A customer wants to minimize the total incremental cost of the campaigns. They are licensed for email, SMS, and postal mail channel. They have good data quality as well as significant historical data quality as well as significant historical data on contact rates per channel.

  1. Install the MRM package, conduct scoping workshops to define Plans, Program and associated Budgets, and create Delivery Outlines to apply to control costs.
  2. Use Campaign Simulation Models to filter contact lists by probable engagement scores
  3. Using historical contact data, segment customers by reachable contact channel preference and prioritize contact volume initially to the lowest cost channel.
  4. Limit communication volume by implementing a content preference management webapp implement contact pressure typology rules and use campaign optimization to ensure inclusion only in relevant campaigns.
  5. Develop customized email content management templates to migrate postal contact channel communications to email channel communications, and validate permissions via SMS

Answer(s): D



During the production smoke test the marketer modifies the delivery properties like period and delivery validity to test the deployed templates.

The marketer does not remember all the changes done and wants to revert the changes by redeploying the package that contained the templates for executing more tests. What should the Architect do?

  1. Create a package of the affect entity and include the delivery meta data in the package definition
  2. Create a package of the affected entity and include the definition of the delivery template
  3. Create a package of the delivery template and include the default values
  4. Create a package of the entity and include the delivery schema that contains the properties

Answer(s): A



Viewing Page 2 of 11



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