Adobe AD0-E314 Exam (page: 1)
Adobe Campaign Classic Business Practitioner Expert Exam
Updated on: 12-Feb-2026

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What is the benefit of using the direct mail delivery step instead of a data extraction step?

  1. The delivery step allows for personalization
  2. The delivery step logs data to contact history
  3. The delivery step sends the file to the configured vendor.
  4. The delivery step allows for a preview of the direct mail piece.

Answer(s): C



In a campaign workflow, how should a Business Practitioner ensure that Adobe Campaign retains data between intermediate activities?

  1. by selecting 'Log SQL queries in the journal' option in the workflow properties
  2. by displaying the target at each step in the workflow
  3. by storing data passed between activities to temporary worktables
  4. by selecting the 'Keep the results of interim populations between two executions' option in the workflow properties

Answer(s): D



The number of records out of union is less than intended. Which conclusion should be made?

  1. The target is dropping inactive records.
  2. The target schemas are NOT the same.
  3. The target is dropping exclusions.
  4. The target populations are NOT mutually exclusive.

Answer(s): D



The Marketing team wants to receive a weekly update on the global open and clickthrough rates generated by the built-in Tracking indicators report in a PDF format.
To configure this on a recurring basis: what are the three minimum workflow activities needed? Choose the three correct answers.

  1. E3 Scheduler activity
  2. Enrichment Activity
  3. Delivery Activity
  4. Alert activity
  5. Signal activity
  6. JavaScript activity

Answer(s): A,C,F



During a testing phase, a Campaign Business Practitioner needs to send the test emails to a personal email addresses to see how they look in the inbox. The Campaign Business Practitioner is NOT in the recipient table. How should the Campaign Business Practitioner perform this task?

  1. Pick any email address and use the preview to see what it looks like
  2. Go through the standard process for adding recipients
  3. Type the address into the 'To:' section
  4. Add the email to a seed list

Answer(s): C



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