Adobe AD0-E302 Exam (page: 2)
Adobe Campaign Standard Business Practitioner
Updated on: 25-Dec-2025

Viewing Page 2 of 19

What are two uses of an Exclusion activity in a campaign workflow? (Choose two.)

  1. to present exclusive offers in an upsell campaign
  2. to obtain an accurate population count before Delivery
  3. to suppress Recipient on a prior contact list
  4. to prioritize contacts with the campaign target

Answer(s): B,C


Reference:

https://helpx.adobe.com/campaign/standard/automating/using/exclusion.html



An email and direct mail is sent with the below recipient as the target. Their blacklist is shown below.



Which recipients receive deliveries and by which channel?

  1. Email: B,D; Direct Mail: A,B,C,D
  2. Email: A,C; Direct Mail: <none>
  3. Email: D; Direct Mail: C,D
  4. Email: A,B,C; Direct Mail: A,B

Answer(s): A



What happens to a folder when the option 'This folder is a view' is selected?

  1. The folder shows all items in the folder's sub folders irrespective of item type.
  2. The folder shows items that have been deleted in the folder.
  3. The folder shows all items of different types irrespective of which folder the items are located in.
  4. The folder shows all items of the folders' type irrespective of which folder the items are located in.

Answer(s): C


Reference:

https://forums.adobe.com/thread/2464438



The entire list of recipients for a campaign is unavailable at the start of an A/B test. The final list of the
recipients will be placed in the finalRecipients folder but they will be loaded by the time the A/B test
is
complete. To start the A/B test, a list of exclusive recipients is used for the initial deliveries in the folder
testRecipients.
How should the Business Practitioner modify the workflow diagram?

  1. modify the existing query to query all recipients in folders 'testRecipients' and 'finalRecipients'
  2. modify the original query to all recipients in 'testRecipients' and modify the split activity to query the folder 'finalRecipients' in the complement
  3. add the enrichment after the wait to add all recipients in the 'finalRecipients' folder to the complement from the split activity
  4. modify the original query to all recipients in 'testRecipients': change the A & B branches to 50% each, and add a new query after the wait to get all recipients in the 'finalRecipients' folder

Answer(s): B



A query on recipients is added to a workflow. The query needs to be able to obtain the last three transactions
for each recipient.
Which method should be used to obtain this result?

  1. In the complementary information section, add data of the type 'Data linked to the filtering dimension'.
  2. In the complementary information section, add data of the type 'Data of the filtering dimension'.
  3. In the advanced tab, add an Initialization Script.
  4. Switch the targeting and filtering dimension and add aggregate columns to get the transactions.

Answer(s): B


Reference:

https://docs.campaign.adobe.com/doc/AC/en/
WKF_Repository_of_activities_Targeting_activities.html



Viewing Page 2 of 19



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