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  3. AD0-E200

Adobe AD0-E200 Exam (page: 3)
Adobe Analytics Architect
Updated on: 31-Mar-2026

Viewing Page 3 of 16
AD0-E200 PDF 71 Questions

Which of the following cannot be used in a conversion funnel report?

  1. Conversion variables
  2. Custom Events
  3. Calculated Metric
  4. Segments

Answer(s): A



Which of the following are standard metrics? Select two.

  1. purchase
  2. Orders
  3. Sign-ups
  4. event10
  5. Checkouts

Answer(s): A,B



Which item must be embedded in your pages to asynchronously deploy Adobe Analytics with Launch?

  1. Reference to AppMeasurment.js
  2. Reports $ Analytics page code
  3. Header and Footer code
  4. Header code

Answer(s): B



What are advantages of using a custom eVar over a custom sprop? Select two.

  1. Data is processed quickly and available is report almost instantly
  2. Persistence beyond one image request
  3. Can be tied to success events
  4. Can be used in pathing reports
  5. Can be used for correlation reports

Answer(s): A,D



You have been asked to write technical specifications to add tracking to the internal search functionality of site. Given the following requirements. What is the most efficient solution to be implemented?

Custom eVar5 will capture the internal search term

Custom prop5 will capture the internal search term

Event3 is a customer event that is set each time a search occurs.

NOTE: Values in branches [ ] are dynamic meaning that they will vary based on the search term types by the site visitor

  1. Option A
  2. Option B
  3. Option C
  4. Option D

Answer(s): A



Viewing Page 3 of 16



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