Adobe 9A0-412 Exam (page: 2)
Adobe Analytics Business Practitioner Exam
Updated on: 31-Mar-2026

Viewing Page 2 of 13

Per a solution design reference, the following variables are set when a social share occurs:
event5 ­ Social Share eVar7 ­ Social Share Channel prop7 ­ Social Share Channel
In Adobe Analytics Reports, which report can be created?

  1. Social Share per Visit by Social Share Channel
  2. Top URLs shared
  3. Top Products shared
  4. Social Shares by Marketing Channel

Answer(s): A



In the image of the funnel shown in the exhibit, which statement is true if the evenue decreases by 50%?

  1. Average revenue per order increases
  2. Average orders per click-through decrease
  3. Average revenue per order decreases
  4. Average orders per click-through increase

Answer(s): C



An analyst is running the standard "Pages" report and is applying the segment shown in the exhibit.



When applying the above segment to the "Pages" report, the analyst sees the following top 5 pages:
1. home
2. cart
3. products:electronics
4. search:computers:1
5. search:televisions:1
What change should be made to remove the non-search result pages from the pages report?

  1. Run the "Pages" report with the internal search event in Workspace
  2. Change the segment container from "Visit" to "Hit"
  3. Run the "Pages" report with the internal search event in Reports
  4. Change the segment container from "Visit" to "Visitor"

Answer(s): B



An analyst needs to configure an Affiliate marketing channel within the Marketing Channel

Processing Rules. Traffic from this channel uses the "source" and "campaign_name" query parameters. The "source" query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with "aff". Affiliate traffic may NOT have a defined value for "campaign name".
How should the analyst configure the processing rule so that any hits from affiliate are added to the Affiliate marketing channel?

  1. Hits where the "source" query parameter starts with "aff" and the "campaign_name" exists
  2. Hits where the "source" query parameter starts with "aff"
  3. Hits where the "source" and "campaign_name" query parameters exist
  4. Hits where the `campaign_name" query parameter starts with "aff"

Answer(s): B



An analyst needs to share a Workspace with a select group of individuals that may change over time.
Which process should the analyst follow?

  1. Add the Workspace to the user group from the Admin console
  2. Share the Workspace with the user group from within the Workspace
  3. Select the "Share" option and add each individual that needs to access the project from the Workspace
  4. Select the "Share" option, create a new custom group for the set of users and share the project with that group from the Workspace

Answer(s): A



Viewing Page 2 of 13



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