SAP C_C4H260_01 Dumps in PDF and Online - Page: 1

QUESTION: 1

You want to customize the SAP Marketing Cloud solution according to your customer's specific requirements. How can you customize SAP Marketing Cloud?

Use the AIF Configuration app.
Use the Manage Software Collection app
Log on to the SAP GUI and use transaction SPRO.
Use the Manage your Solution app.

Answer(s): D

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Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio.
What object can you assign as a training set in the Predictive Model?

Interaction Type
Segmentation model
Segmentation profile

Answer(s): B

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QUESTION: 3

You want to implement Product Recommendations and you need to simulate the results before the e-mail with recommendations is sent. In which of the following apps can you preview the result of your new or updated configuration? Note; There are 2 correct answers to this question.

Recommendations Scenarios
Recommendation Models
Manage Recommendations
Recommendations Model Types

Answer(s): B,C

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QUESTION: 4

You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer.
Which of the following the settings are needed to allow this?
Note: There are 3 correct answers to this question.

Create and assign interaction channel
Assign an interaction type to communication medium
Create interaction type
Create interaction reason
Assign media type

Answer(s): A,B,C

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QUESTION: 5

A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created.
What are some key steps to consider when you are creating the planning model for this company?
Note: There are 2 correct answers to this question.

Assign media types to the lowest level of the planning hierarchy.
Define industries by country using the Dimension Relationships app.
Select relevant standard and custom dimensions and select the option to use media types.
Ensure that markets are defined and their values are maintained in the system.

Answer(s): C,D

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QUESTION: 6

You need to create a new custom report that contains information from two different data sources.
Which apps would you use to create this?

Import DataCustom Analytical QueriesExport Software Collection
Custom CDS ViewsView BrowserExport Software Collection
Custom CDS ViewsCustom Analytical QueriesExport Software Collection
Import DataView BrowserExport Software Collection

Answer(s): C

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QUESTION: 7

According to SAP best practice, what should you do before and while deciding the data sources for your SAP Marketing Cloud solution?
Note: There are 3 correct answers to this question.

Define marketing approvals.
Decide which APIs will be used and when.
Define the campaign templates
Define origins and a matching strategy.
Draw an overview picture of your system landscape.

Answer(s): B,D,E

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QUESTION: 8

You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels.
Which algorithms should you use?

Position a ProductOften Bought Together Across Transactions (Interactions)
Top Sellers (Interactions)Often Bought Together (Interactions)
Often Bought Together (Interactions)Often Bought Together Across Transactions (Interactions)
Recently Purchased Items (Interactions)Often Bought Together (Interactions)

Answer(s): C

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SAP Certified Technology Associate - Marketing Cloud (2002) Implementation C_C4H260_01 Dumps in PDF

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