B2C-SOLUTION-ARCHITECT Exam Questions and Answers

QUESTION: 6

An insurance company needs the ability to relate contacts to their workplace to track which services are paid by the employee benefits. Contacts receive emails to notify them of new policy offerings.

Agents also need to relate adults in the same household who share access to financial resources and policy information to sign them up for the right policies. Adjusters need the ability to see and respond to claims from anyone in the household. Independent agents need daily access to customer data as well. Customers also need periodic access to claims and policy information for their household. The company also wants to track what data searches are performed by agents and adjusters on the platform to analyze their work.

Which products should a Solution Architect recommend in addition to Insurance for Financial Services and Experience Cloud to meet these needs?

Shield and Event Monitoring Analytics App, Pardot
Digital Engagement, Shield with Splunk, Social Engagement Studio
REST API Event Monitoring and Tableau CRM, Marketing Engagement Studio
Salesforce Field Service, Shield Encryption at rest. Digital Engagement

Answer(s): A

Explanation:

A . Shield and Event Monitoring Analytics App, Pardot can help meet these needs by providing enhanced security, compliance, auditing, analytics, and marketing capabilities for the insurance company. Shield can help protect sensitive data with encryption, monitor user activity with event logs, enforce data retention policies with archiving, and comply with industry regulations with field audit trails. Event Monitoring Analytics App can help analyze user behavior, performance, adoption, and usage with prebuilt dashboards and reports. Pardot can help create personalized email campaigns, track customer engagement, automate lead generation, and measure marketing ROI.

Reference:

https://www.salesforce.com/products/platform/products/salesforce-shield/

https://www.salesforce.com/products/platform/products/event-monitoring-analytics-app/

https://www.salesforce.com/products/marketing-cloud/best-marketing-automation-software/

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QUESTION: 7

Northern Trail Outfitters (NTO) wants to consolidate various legacy commerce platforms into one centrally-managed platform on B2C Commerce. The IT department has been working extensively with web frameworks (such as React and Angular) in recent years and wants to leverage the benefits of B2C Commerce, but maintain the flexibility of the user experience using headless commerce.

Which three considerations, beyond user experience, should a Solution Architect consider before confirming a headless approach?

Choose 3 answers

Additional infrastructure (for example Heroku servers) may be required to host the application
Features that are available by default in the Storefront Reference Architecture (SFRA) app will need to be custom built in custom frameworks
Developers will still be required to use the Commerce SDK for security purposes
Available Service, Marketing, and LINK accelerators may not work without modifications when using a headless approach
Developers familiar with the web frameworks (React, Angular) will be familiar with the framework used by B2C Commerce

Answer(s): A,B,D

Explanation:

A . Additional infrastructure (for example Heroku servers) may be required to host the application when using a headless approach. This can increase the complexity, cost, and maintenance of the solution. A Solution Architect should consider the trade-offs between flexibility and simplicity when choosing a headless approach.
B . Features that are available by default in the Storefront Reference Architecture (SFRA) app will need to be custom built in custom frameworks when using a headless approach. This can increase the development time, effort, and risk of the solution. A Solution Architect should consider the benefits and drawbacks of using SFRA versus custom frameworks when choosing a headless approach.
D . Available Service, Marketing, and LINK accelerators may not work without modifications when using a headless approach. This can limit the integration capabilities and functionality of the solution. A Solution Architect should consider the compatibility and extensibility of the accelerators when choosing a headless approach.

Reference:

https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_headless.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_sfra.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_link.htm&type=5

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QUESTION: 8

A company has Person Account set up on their Sales Cloud and they now want to map subscriber data in Marketing Cloud.
What should a Solution Architect recommend?

Sync Subscriber object.
A Sync Person Account object.
Sync Individual object.
Sync Contact object.

Answer(s): B

Explanation:

Syncing Person Account object can help map subscriber data in Marketing Cloud when the company has Person Account set up on their Sales Cloud. This can enable bi-directional data integration between Sales Cloud and Marketing Cloud for Person Accounts, which are records that combine both Account and Contact information for individuals.

Reference:

https://help.salesforce.com/s/articleView?id=sf.mc_co_person_accounts.htm&type=5

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QUESTION: 9

A global merchant plans to use B2C Commerce, Service Cloud, and Marketing Cloud to support the shopper experience. They also plan on using Marketing Cloud Connect to integrate Service and Marketing Clouds and the Service Cloud Connector for B2C Commerce. The customers will receive SMS messages through Mobile Connect. One of the key requirements is to enable consent and profile management across the clouds.

Which two recommendations should a Solution Architect make as part of the solution?

Choose 2 answers

SMS opt-in will sync with Service Cloud when contact ID is the subscriber key in Marketing Cloud
Service Cloud profile data can be configured to sync to the Marketing Cloud profile center
Profile changes in B2C Commerce will sync to Service Cloud when person accounts are used
Shopper consent in B2C storefronts will sync to Service Cloud when person accounts are used

Answer(s): A,C

Explanation:

A . SMS opt-in will sync with Service Cloud when contact ID is the subscriber key in Marketing Cloud. This can help enable consent and profile management across the clouds by allowing customers to opt-in or opt-out of SMS messages and reflecting their preferences in both Service Cloud and Marketing Cloud. This can also help comply with industry regulations and best practices for SMS marketing.
C . Profile changes in B2C Commerce will sync to Service Cloud when person accounts are used. This can help enable consent and profile management across the clouds by allowing customers to update their profile information in B2C Commerce and syncing their changes to Service Cloud. This can also help maintain consistent and accurate customer data across different systems and platforms.

Reference:

https://help.salesforce.com/s/articleView?id=sf.mc_co_person_accounts.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.mc_co_implement_marketing_cloud_connect.htm& type=5

https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_integration.htm&type=5

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QUESTION: 10

A company is seeing an increased volume of customers browsing for higher-value items, as well as longer consideration times before customers place orders based on what is in their shopping carts.

What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding items to completing a checkout?

Choose 2 answers

Enable customer service agents to enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order.
Enable customer service agents to update and complete a cart transaction on behalf of the customer.
When the cart value reaches a certain value, push a chat request to assist the customer with the checkout process.
Monitor the cart items and time since it has been active in B2C Commerce and send a reminder and checkout incentive 18 hours after the cart was last modified.

Answer(s): A,D

Explanation:

A . Enabling customer service agents to enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order can help increase checkouts and decrease the time from adding items to completing a checkout by sending targeted and personalized messages to customers who have left items in their carts without purchasing them. This can help re- engage customers, remind them of their cart contents, and encourage them to complete their orders.
D . Monitoring the cart items and time since it has been active in B2C Commerce and sending a reminder and checkout incentive 18 hours after the cart was last modified can help increase checkouts and decrease the time from adding items to completing a checkout by leveraging customer behavior data, timing, and urgency to motivate customers to buy their items before they are out of stock or unavailable. This can help reduce cart abandonment, increase conversion rates, and boost customer loyalty.

Reference:

https://help.salesforce.com/s/articleView?id=sf.mc_jb_abandoned_cart.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_abandoned_carts.htm&type=5

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Salesforce B2C-SOLUTION-ARCHITECT Exam (page: 2) Salesforce Certified B2C Solution Architec Updated on: 25-Dec-2025

QUESTION: 6

Explanation:

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QUESTION: 7

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QUESTION: 8

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QUESTION: 9

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QUESTION: 10

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Salesforce B2C-SOLUTION-ARCHITECT Exam (page: 2)
Salesforce Certified B2C Solution Architec
Updated on: 25-Dec-2025