An online retailer is receiving customer complaints about receiving different items from what they ordered on the organization's website. The root cause has been traced to poor data quality. Despite efforts to clean erroneous data from the system, multiple data quality issues continue to occur. Which of the following recommendations would be the BEST way to reduce the likelihood of future occurrences?
- Outsource data cleansing activities to reliable third parties.
- Assign responsibility for improving data quality.
- Implement business rules to validate employee data entry.
- Invest in additional employee training for data entry.