IIBA CBDA Exam (page: 6)
IIBA Certification in Business Data Analytics
Updated on: 25-Dec-2025

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An analyst is using a Data Flow Diagram (DFD) to depict the flow of data across a data security company.
Which of the following is true about DFDs?

  1. Can be categorized as Logical or Physical
  2. Can illustrate a sequence of activities
  3. Provide similar information as process flows
  4. Are used to model data attributes

Answer(s): A

Explanation:

A Data Flow Diagram (DFD) is a technique that shows the flow of data among processes, data stores, and external entities in a system. DFDs can be categorized as logical or physical, depending on the level of detail and abstraction. A logical DFD focuses on the business functions and data flows, without specifying the implementation details. A physical DFD shows the actual components and mechanisms that are involved in the data flow, such as hardware, software, files, and network connections.


Reference:

- 10.13 Data Flow Diagrams | IIBA® - International Institute of Business ..., menu, 10.13 Data Flow Diagrams
- Business Analysis Certification in Data Analytics, CBDA | IIBA®, CBDA Competencies, Domain
2: Source Data
- Introduction to Business Data Analytics: Organizational View, page 16, Figure 6: Data Flow Diagram



A consumer goods manufacturer has recently completed an analytics study to understand how to improve its operational excellence. From the top highlights, online sales outperformed other channels in sales growth and there was a direct relationship between positive customer reviews and increased internet sales.
Which strategic business decision may be logically derived from these results?

  1. Improve quality of the products
  2. Create an empowered and collaborative work culture
  3. Encourage customers to complete online reviews
  4. Improve operational efficiencies

Answer(s): C

Explanation:

The strategic business decision that may be logically derived from the results is to encourage customers to complete online reviews, because the results show that there is a direct relationship between positive customer reviews and increased internet sales. By increasing the number and quality of online reviews, the consumer goods manufacturer can boost its online sales performance, which outperformed other channels in sales growth. Online reviews can also help the manufacturer gain customer feedback, improve customer loyalty, and enhance its brand reputation.


Reference:

- Business Analysis Certification in Data Analytics, CBDA | IIBA®, CBDA Competencies, Domain
5: Use Results to Influence Business Decision Making
- Understanding the Guide to Business Data Analytics, page 9 - CERTIFICATION IN BUSINESS DATA ANALYTICS HANDBOOK - IIBA®, page 8, CBDA Exam Sample Questions and Self-Assessment, Question 6



A real estate broker is tracking monthly sales between two of its teams. The results have been visualized.
What insights can be drawn from the chart?


  1. Q2 was the strongest performing quarter with Team B having the top monthly sales in May
  2. Q3 was the strongest performing quarter with Team A having the top monthly sales in the quarter
  3. Q4 was the lowest performing quarter with November having the lowest monthly sales in the year
  4. Q4 was the lowest performing quarter with Team A having the lowest monthly sales in the Quarter

Answer(s): C

Explanation:

The chart visualizes monthly sales data for two teams over a year, divided into quarters. By analyzing the data, it is evident that November (part of Q4) had the lowest monthly sales in the year, making option C correct. There isn't enough information to verify the performance of individual teams in each quarter as per Business Data Analytics (IIBA®- CBDA) objectives and resources.


Reference:

- [Business Analysis Certification in Data Analytics, CBDA | IIBA®], CBDA Competencies, Domain 4: Interpret and Report Results
- [Understanding the Guide to Business Data Analytics], page 9 - [CERTIFICATION IN BUSINESS DATA ANALYTICS HANDBOOK - IIBA®], page 8, CBDA Exam Sample Questions and Self-Assessment, Question 7



The analytics team has been asked to assess sales data from their company's website with the hopes of providing insights to help increase online sales. It's the first time the team is looking at this specific data and they are concerned about the quality of data that has been captured. They decide to use the following approach as the next step:

  1. Trend Analysis
  2. Classification analysis
  3. Data Analysis
  4. Exploratory analysis

Answer(s): D

Explanation:

Exploratory analysis is the approach that the analytics team should use as the next step, because it is a technique that allows them to examine the quality, structure, and characteristics of the data, without making any assumptions or hypotheses. Exploratory analysis can help the team identify any issues or anomalies in the data, such as missing values, outliers, or errors, and decide how to handle them. Exploratory analysis can also help the team discover any patterns, trends, or relationships in the data, and generate new research questions or hypotheses for further analysis.


Reference:

- Business Analysis Certification in Data Analytics, CBDA | IIBA®, CBDA Competencies, Domain
3: Analyze Data
- Understanding the Guide to Business Data Analytics, page 16 - CERTIFICATION IN BUSINESS DATA ANALYTICS HANDBOOK - IIBA®, page 8, CBDA Exam Sample Questions and Self-Assessment, Question 8



Operation managers are concerned about the increasing attrition rates in the call center. A series of interviews is being conducted with call center agents to collect information to better understand the problem. Interviewees will ask open and closed ended questions that are both quantitative and qualitative.
Which of the following is considered a qualitative open-ended question?

  1. How does call volume contribute to job burnout?
  2. Would morale improve if you could work 2 days per week from home?
  3. How many calls on average do you service in an hour?
  4. Do you receive more calls on Mondays or Fridays?

Answer(s): A

Explanation:

A qualitative open-ended question is a question that allows the respondent to express their thoughts, feelings, or opinions in their own words, without being constrained by predefined options or categories. A qualitative open-ended question can help the interviewer explore the underlying reasons, motivations, or perceptions of the respondent. Option A is a qualitative open-ended question, because it asks the respondent to explain how call volume affects their job satisfaction and well-being, which may vary from person to person and require elaboration. Options B, C, and D are not qualitative open-ended questions, because they ask the respondent to choose between two alternatives (B and D) or provide a numerical value ©, which are quantitative and closed-ended responses.


Reference:

- Business Analysis Certification in Data Analytics, CBDA | IIBA®, CBDA Competencies, Domain
2: Source Data
- Understanding the Guide to Business Data Analytics, page 14 - CERTIFICATION IN BUSINESS DATA ANALYTICS HANDBOOK - IIBA®, page 8, CBDA Exam Sample Questions and Self-Assessment, Question 9



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SPriyak 3/17/2025 11:08:37 AM

can you please provide the CBDA latest test preparation
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